MARKETING STRATEGY & EXECUTION TRAINING - BEGINNER LEVEL
The beginner level in marketing strategy and execution training is built on positioning, message architecture, channel fundamentals, and content calendar. The goal is to establish a common language and a practical execution standard within the organization.
Within the first 30–60 days, we aim for clear messaging/themes, consistent content scheduling, and visible improvements in early KPIs (reach–engagement).
- Positioning Fundamentals: Persona, value proposition, and evidence map.
- Message Architecture: Core message, supporting messages, and CTA.
- Content Calendar (Intro): Theme–channel–frequency plan.
- Channel Fundamentals: The role of field, digital, and events.
- UTM & Tracking: Simple tagging and campaign tracking.
- Dashboards (Intro): Lean dashboard for reach–engagement.
- Governance: Weekly review and responsibility matrix.
- Reporting & Dashboard: Reach–engagement and CTA performance dashboards.
- Templates & Playbook: Message guide, content calendar, and campaign templates.
- Risk & Scenario Planning: What‑if and backup plans for reach–engagement–CTA.
- Enablement Playbook: Message house, content, and UTM template set.
- KPI Glossary (Intro): Standard list of definitions and calculation methods.
- Template Access: Quick access to message house and content calendar guides.
Positioning and Message Architecture
Persona–value proposition–evidence mapping is done.
Core message and CTA standards are written.
Content Calendar and Channel Fundamentals
Theme–channel–frequency and simple UTM plan.
Field/digital task sharing and rhythm are clarified.
KPIs and Weekly Rhythm
Reach–engagement dashboard and CAPA tracking.
The responsibility matrix and meeting agenda become standardized.
Governance and Dashboard Integration
Dashboard visibility, CAPA flow, and rhythm standard.
Owner–due date–status tracking and escalation standard.
Message Map
Core message, evidence, and CTA architecture.
Content Calendar
View of the theme–channel–frequency plan.
KPI Dashboard
Reach–engagement and CTA performance.
Governance & Dashboard
Reach–engagement, CTA, and CAPA view with rhythms.
Enablement Hub
Central view of message house, content calendar, and dashboard templates.
KPI Glossary (Intro)
Visual summary of definitions, calculation methods, and examples.
