COACHING & COUNSELING PROGRAM -- FOR MARKETING MANAGERS
Turning Strategic Thinking into Decisions
Marketing managers define the direction of the brand and build the bridge between product and market. However, this role requires walking a fine line between creativity and realism.
The coaching and counseling program enables marketing managers to turn strategic intuition into concrete actions.
The aim is, beyond generating ideas, to strengthen the decision reflex that carries ideas to success.
Approach: Combining Intuition with Strategy
Marketing decisions are often made under uncertainty.
In coaching sessions, the leader's thinking style in this process, decision speed, risk management, and team guidance are addressed.
Questions are provocative yet developmental:
- "Does this decision rely on data or intuition?"
- "How does your marketing strategy align with the company's larger goal?"
- "Why should the team support this decision?"
These sessions make the manager not only strategic but a more conscious decision‑maker.
Process
- Analysis of current strategies and evaluation of strengths/weaknesses
- Awareness work in decision‑making processes
- Strategic planning and communication coaching
- Post‑implementation results measurement and guidance
Result
- Leaders who balance their decisions with data and intuition
- Leaders aligned with marketing teams and sharing a common vision
- Professionals who combine short‑term actions with long‑term strategy
A Common Philosophy at Three Levels
Whether sales representative, sales manager, or marketing manager —
all are links carrying the company's success.
This coaching approach strengthens each of those links:
when the individual grows, the team strengthens; when the team strengthens, the company grows.
