MARKETING STRATEGY & EXECUTION TRAINING - INTERMEDIATE LEVEL
In intermediate-level marketing strategy and execution training; persona segmentation, campaign architecture, multi-channel orchestration, A/B experiments, and measurement–optimization discipline are deepened. The goal is to rapidly reflect the plan into dashboards and field output.
Within the first 30–60 days, visible increases are targeted in engagement rate, next-step (demo/offer) rate, and lead quality.
- Segmentation: Persona/segment prioritization and message mapping.
- Campaign Architecture: Theme–offer–CTA and funnel alignment.
- Multi-Channel: Field, digital, and event synchronization.
- A/B Experiments: Message/offer/CTA variations and notation.
- Content Operations: Calendar, templates, and production rhythm.
- Dashboards: Reach–engagement–lead/next-step measurement.
- Governance: Weekly review and CAPA tracking.
- Reporting & Dashboard: Campaign KPI and CAPA dashboards.
- Templates & Playbook: Message house, content calendar, and A/B plan templates.
- Risk & Scenario Planning: What‑if analyses for reach, engagement, and next-step rates.
- Enablement Playbook: Message house, content, and A/B guide template set.
- KPI Glossary & Definitions: List of methodology and calculation standards.
- Experiment Logbook: Recorded tracking of hypothesis–variant–result and learnings.
Clarifying Campaign Architecture
Theme–offer–CTA alignment and content calendar.
Message variations by segment and channel are written.
A/B Tests and Micro Experiments
Message/CTA variations and recorded learning.
Winning combinations are standardized.
Dashboards and Action Management
Reach–engagement–lead/next-step view.
CAPA dashboard and responsibility matrix are operated.
Governance and Dashboard Integration
Standard for campaign KPI, CAPA, and meeting rhythms.
Owner–due date–status tracking and escalation visibility.
Governance & Dashboard
View of campaign KPI, CAPA, and meeting rhythms.
Enablement Hub
Central view of message house, content calendar, and A/B templates.
Calibration & 1:1
Visual summary and rhythm of 1:1 and calibration flow.
Experiment Logbook
Standardized record of hypothesis–variant–result sets.
