BASIC TECHNICAL TRAINING
Knowledge Is Power — Right Knowledge Is Real Power
A sales team or a marketing organization is effective only if it truly understands its product and the science behind it.
Basic technical training programs strengthen not only pitch talk, but also product knowledge, scientific reasoning, and the ability to argue confidently.
The aim is not to make employees speak by rote, but to turn them into professionals who persuade through understanding.
APPROACH: UNDERSTANDING KNOWLEDGE, TURNING MEANING INTO SALES
Over the years, technical trainings were delivered to sales and marketing teams in many countries.
The medical and biological knowledge accumulated over long years in the pharmaceutical industry formed the basis of these trainings.
The topics were not only about "how to explain a product" — they were built on teaching why the product works and which mechanism it relies on scientifically.
The same approach can be applied to different industries today.
Behind every product lies a principle of physics, chemistry, or biology;
understanding that principle grounds the sales argument on solid footing.
This program lays that foundation.
1) Needs Analysis
The product's technical aspects, employee profile, and training goals are defined.
2) Content Development
The training is prepared in accordance with the product's scientific basis.
3) Training Delivery
Basic biology, chemistry, and the product mechanism are explained with examples; combined with sales‑appropriate storytelling techniques.
4) Practice and Role Plays
Participants practice in a way that carries what they learned to the field.
5) Evaluation
Post‑training knowledge level, application skill, and delivery quality are measured.
The result is a team that doesn't just "know" the product, but can tell the product's story.
The Contribution of Real Experience
A background in medicine and years of field experience in different countries are the unique differentiators of this program.
These trainings are not based solely on theoretical knowledge;
they are shaped by content tested in real field conditions, different cultures, and various product groups.
Participants do not just receive information,
they learn to grasp the product–science–customer relationship as a whole.
Thus, what is taught stops being "rote",
and turns into a scientific consistency that inspires confidence in sales.
What You Get
- Trainings on the relationship between the product and fundamental science
- Technical delivery grounded in biology, chemistry, and pharmacology
- A synthesis of technical knowledge + communication skills for sales teams
- Role‑play and case analysis exercises
- Post‑training performance and knowledge level report
Who Is It For
- Sales teams selling technical or scientific products
- Companies seeking technical knowledge training before a new product launch
- Organizations aiming to build trust‑based, knowledge‑driven customer communication
- Companies that want to improve sales quality through training
Knowledge Is the Strongest Argument in Sales
A customer is persuaded when they feel the representative truly understands the product. We build that understanding. Basic technical trainings are designed not only to provide knowledge — but to turn knowledge into practice. The result: technically equipped, confident teams who speak with science.