SALES & MARKETING TEAM BUILDING & RECRUITMENT
Building a Team Is Easy. Building the Right Team Is an Art.
Every sales and marketing organization is the heart of the company in the field. But if this heart does not beat at the right rhythm, even the best strategies do not work. This service is designed for building sales and marketing teams from scratch, reorganizing existing structures, or improving them.
Every team built consists not only of numbers but of human characters, motivation, and system discipline.
Building that structure correctly is the area where I have put the most effort and gained the deepest experience over the years.
Approach: Not Building a Team, but Building a Performance Culture
Hundreds of sales and marketing organizations have been established, audited, and managed in different countries.
Sometimes a 20-person launch team, sometimes a 100-person country structure, sometimes a 300-person regional field organization...
Sometimes built from scratch, sometimes taken over and restructured.
In this process, not only recruitment but also performance problems, team conflicts, inefficiencies, and motivation drops were resolved in the field.
Sometimes teams were designed from scratch, sometimes the system was corrected by repositioning the "right people."
As a result, today an intuition has developed that can form the right teams by looking not only at CVs but at human behavior and potential.
Understanding who can be won over and who should now remain outside the system is learned not with numbers but with experience.
Process: Not Just Building, but Transforming
- Needs Mapping: A field organization model is created according to the company's goals, product portfolio, and market structure.
- Team Design: Regional structure, job descriptions, reporting chains, and KPIs are determined.
- Recruitment & Training: Candidate selection, interviews, evaluations, and training planning are conducted.
- Performance System: Team goals, individual KPIs, motivation plans, and feedback processes are designed.
- Revision & Improvement: Efficiency analyses are conducted in existing teams; if restructuring is needed, it is planned.
The goal is not just to hire; it is to build a sustainable performance culture.
The Difference Real Experience Brings
A field team is not just made of numbers; it is necessary to understand human psychology, motivation, and behavior under pressure.
While interviewing thousands of people in different countries over the years, it became possible to learn the dynamics of each culture and the rhythm of each structure.
In some countries, people are result-oriented; in others, relationship-based.
Some markets follow the leader, others debate with the leader.
Teams cannot be built without knowing these differences.
A team that cannot manage these differences cannot grow.
At the point we have reached today, with this experience, it is possible to redesign a company's sales and marketing structure both strategically and humanely.
Field experiences lived and tested enough to be the subject of a book form the natural infrastructure of this service.
COACHING & LEADERSHIP
Developing leaders and coaching are as critical as building a team.
What You Get
- Sales and marketing organization design (country / region / segment based)
- Position-based recruitment plan, interview and evaluation system
- Performance management infrastructure and KPI system
- Training, coaching, and leadership development plan
- Organizational audit and restructuring guide
Who We Work With
- Companies wanting to establish field organizations in new markets
- Companies experiencing performance decline in existing sales teams
- Managements wanting to increase organizational efficiency
- Companies preparing for a rapid growth period
Teams Built in the Field Succeed in the Field
Building a sales team is not just selecting personnel ---
it is giving that team vision, showing direction, correcting when necessary, and letting go when necessary.
We are not just building teams;
we are building functioning, motivated, goal-aware organizations.
For a plan to work, people must believe first.
Building the structure that will create that belief is the essence of this service.