Who is Dr. Murat Vural?
After graduating from Ankara University Faculty of Medicine — a well-established institution providing world-standard education — Murat Vural practiced as a physician for several years and then took on senior management and training roles at an international level in the pharmaceutical sector. He was responsible for the coordination and operational efficiency of teams composed of various nationalities in different regions. Additionally, he provided intensive training for many years to team members and physicians in the countries where he worked, contributing to their professional development by sharing his sectoral and scientific knowledge.
Born in Ankara, Murat Vural completed his primary and secondary education in his hometown and achieved success by ranking among the top 500 nationwide in Turkey in the university entrance exam conducted by ÖSYM.
His deep interest in science — even beyond his early fascination with technology — led him to Ankara University Faculty of Medicine. After completing his medical education, he began working as a physician in Ankara; later he transitioned to the pharmaceutical sector in Istanbul, taking the first steps of his professional career focused on training and management. This journey gradually gained an international dimension.
During his more than twenty years of pharmaceutical sector experience, he led an intensive and fast-paced professional life. In some periods, he resided in different countries for three months to a year, while in other periods he worked based in Turkey and traveled to four to six countries per month to provide on-site training and management services. His operational activities covered a wide cultural geography including Croatia, Turkmenistan, Moldova, Libya, Vietnam, Yemen, Russia and Bosnia. In these countries, he provided medical, scientific and sectoral training to over a thousand team members — mostly medical professionals.
He built these teams from scratch, managed them with performance evaluations and operational planning, and directly contributed to their development.
Throughout his many years of international career, Murat Vural carefully identified high-potential young professionals within his teams and guided their development with one-on-one mentoring support. In every country where he worked, he trained middle and senior managers and trainers, contributing to the strengthening of local leadership structures. Over time, he transformed traditional field management processes into an innovative remote management system, increasing efficiency and enabling his teams to achieve sustainable success.
Today...
Having built his life in Vietnam with his wife whom he met there, Dr. Murat Vural launched the Performance Business Consulting (PeBuC) brand by combining his many years of international experience and leadership accumulation with a new vision.
PeBuC is an international consulting and training platform built upon Dr. Vural's strategic and operational experience gained at a global level. The company provides comprehensive services in the areas of corporate structuring, new market expansion, performance improvement, sales and marketing strategies, leadership development and remote management solutions.
Today, PeBuC; while based in Vietnam, collaborates with companies operating in different parts of the world including Asia, Europe and the Middle East. Each project is specially designed according to the institution's needs; concrete and applicable solutions are provided in areas such as market research, business plan development, performance systems design and team training.
Dr. Vural's multidisciplinary accumulation in the fields of medicine, business development and training brings a unique perspective to PeBuC's consulting approach. This approach combines analytical thinking with human-centered leadership; it aims for companies to achieve not only short-term but lasting and sustainable success.
Today, Dr. Murat Vural offers the international knowledge he has accumulated under the PeBuC umbrella to companies of all sizes that want to strengthen corporate performance, transform teams and unlock the potential of businesses. His purpose is to enable institutions to make a difference in the global arena by bringing together knowledge, strategy and team spirit.
